What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the science of making sure your website clearly indicates to a search engine (Google/Bing) what your business does and why you are a better site to list when a customer searches for something that you offer.
The goal of SEO is to get more of the right people (traffic) to your site. SEO increases your visibility online and increases traffic from the free, organic listings on search engine results pages.
The Fundamentals of SEO
Let's just take a moment here to lay out a framework of how you can view SEO to not get bogged down in ‘this is or is not a ranking factor’.
Something can easily ‘not be a (direct) ranking factor’ i.e. not create SEO equity/authority and yet still have a significant impact on how you end up ranking. To succeed you need the right balance of all 3 and the ability to know which items at which times are most likely to move the needle forward.
There are always endless things you could be doing, there is almost as much value in effectively prioritising as there is in doing the work.
The 3 Primary Categories of SEO Activity:
Technical SEO
We call this the ‘sandbags’ = things that hold you back by making it harder for search engine crawlers to crawl and understand your website. As well as where and how to assign the SEO equity that you do have.
On-Page SEO
We call this the ‘navigator’ = where is your site/pages pointed? The On-Page tags strongly impact the keywords that your page/site will be listed under – they are not so much ‘direct’ ranking factors – you don’t get extra equity for having a keyword in your Title/H1, but it helps focus the equity you do have under the right words, which naturally results in a higher rankings, traffic, and sales.
Content & Backlinks
This is the actual ‘fuel/fire' that drives the balloon upwards, the ‘direct ranking factors’ these are the SEO elements Google actively rewards with what we call ‘equity/authority’.
But… if you have lots of equity… but also lots of sandbags and poor navigation - then a site with less equity can beat you!
Why is Search Engine Optimisation vital to your business?
Get Found Online.
Search Engine Optimisation (SEO) can make or break your business. 60%+ of clicks go to the Organic search engine results because most people trust Google's recommended organic results more than ads. The online demand and revenue opportunity is twice as large in the Organic SEO listings as it is in AdWords for any given keyword search.
If you have a website, then SEO should be a part of your online strategy. If SEO is not actively managed, or is incorrectly managed, it presents risk to your business and a lost opportunity.
Our SEO services ensure your great content and offering can be found.
SEO Supports Your Content Creation.
It’s not great content if it can’t be found. SEO is how you get leverage for your great content. The core factors that determine which websites rank are ever changing because Google continuously attempts to improve the results it gives to users. These strict and shifting SEO rules often result in your website not getting full credit for its content. We will help you win in SEO by staying up to date with Googles rule updates (their algorithm) and managing, prioritising and organising SEO work to get the highest impact. SEMRush identifies gaps in your content coverage, tracks trends in the market and assesses the effectiveness of content strategies and tactics.
Redesigning Your Website?
Designers focus on aesthetics, Developers focus on function, but SEO is often forgotten. Overlooking SEO could cost you thousands of dollars in lost revenue. If you are
re-designing your website, or building a new one, get us on board to ensure you do not lose your hard-earned position on Google Search results. If you are migrating to a new platform like Bigcommerce or Shopify it would help keep to SEO in mind as a poorly planned migration can break your organic rankings and in turn your revenue.
Why Us? SEO Services NZ
We Specialise in Technical SEO.
Our SEO Specialists have years of experience optimising websites in competitive markets. Technical SEO is the most complicated and therefore often ignored type of SEO. To be successful online, you need tackle On-page, Off-page SEO and Technical SEO. We specialise in all three and keep up to date with Google’s constantly changing rules and algorithms so we understand how we can improve and retain your website’s ranking.We make technical SEO a priority because it can bring down the barriers to your website being found on Google. We don’t forget the crucial technical aspects most SEO Companies forget such as URL Anatomy, Crawl budget and Robot txt.
We Use the World-Leading SEO Platform.
The way to win in SEO is managing, prioritising, and organising the work to get the highest impact. There is a tremendous amount of information to be processed and analysed so serious software is required to support these efforts to ensure that your money is being used efficiently and in the highest impact areas. We use SEMRush, the world leading SEO and Content Platform and the software solution of 8 of the top 10 online retailers. All of our staff are SEMRush certified professionals.
Competitive Analysis.
SEMRush provides a detailed competitive analysis to surface unknown competitors and instantly understand what your competitors are doing to rank on Google. Once you understand your competitors strengths and weaknesses you can adjust your own game plan accordingly.
