So you’ve hired a digital marketing agency to help with your Google Ads. Good on you! You’ll soon be reaping the rewards of a professionally put-together, and expertly optimised PPC campaign. There’s just one last step: they’ve asked you to link your Google Ads account to their ‘My Client Centre’, or MCC.
Google Ads offers a large variety of ways to serve advertising to your target audience. One of the most popular and highest performing methods is through ‘Google Display Ads’. They differ from the standard text ads that appear in search results.
It’s hard to think of a worse experience to have online than waiting ages for something to load. In fact, 47% of visitors expect your site to load in two seconds or less. The main concern though, is that 40% will just close a page that takes more than three seconds to load.