So you’ve hired a digital marketing agency to help with your Google Ads. Good on you! You’ll soon be reaping the rewards of a professionally put-together, and expertly optimised PPC campaign. There’s just one last step: they’ve asked you to link your Google Ads account to their ‘My Client Centre’, or MCC.
Google Ads offers a large variety of ways to serve advertising to your target audience. One of the most popular and highest performing methods is through ‘Google Display Ads’. They differ from the standard text ads that appear in search results.
It’s hard to think of a worse experience to have online than waiting ages for something to load. In fact, 47% of visitors expect your site to load in two seconds or less. The main concern though, is that 40% will just close a page that takes more than three seconds to load.
A website platform or content management system (CMS), has a major role to play in the effectiveness of your SEO strategy. It will determine the ease with which certain SEO recommendations can be applied, and scalability of your SEO strategy as you grow. The best CMS for your website will depend on a few factors – budget, developer resource, and of course, the purpose of your website and its requirements.
A trailing slash at the end of a URL on your website can cause issues with duplicate content if not dealt with correctly. Put simply, Google doesn’t like seeing the same content on different pages. It can be confusing for both search engines and users. Having the same page load whether you add the trailing slash or not, means Google is seeing two pages with the same content.
In the world of digital business, online marketing is more crucial than ever before. As the internet continues to evolve, mastering your online presence can be a difficult task. It has become nearly impossible to keep up with the latest trends in digital marketing, as well as implement them effectively, all while dealing with the day-to-day running of the business.
‘Buy now, pay later’ sites are websites or apps that allow consumers to purchase products now, but pay the full amount over time with a number of smaller instalments. If the consumer can’t afford the full cost of a purchase right now, they can use a buy now, pay later service (like Afterpay) to make the payment for them. The merchant still gets paid (usually within two business days) while the consumer receives their desired products and services, and then pays the rest to the service provider in instalments. A $100 purchase for example, becomes four $25 payments over four weeks with Afterpay. The difference between this and a credit card, is that you don’t pay any interest.
Every day the world we live in becomes more and more mobile.
A free Google My Business listing offers the greatest impact for companies seeking local exposure. Showing in Google’s Local Search and Maps results can be invaluable to both new and established businesses.
You’ve built an amazing website. It looks the part, has all the bells and whistles and gives your customers a fantastic source of information on the products & services you offer. From your perspective, it looks great. But what about how Google sees your website?
The incredible advancement of the World Wide Web over the last ten years has completely changed the marketing landscape.
It’s been nearly two years since Google have updated their Penguin algorithm. For those who have been penalised by this filter in the past - this is fantastic news for your website. For those unaware of what this filter is or how it can affect your website - read on for more information.
You know SEO is essential for growing your business.
Google’s annual Performance Summit is a much anticipated event held for key AdWords and Google Analytics customers.
As your company grows, and begins to look more seriously at its marketing activities, it’s only natural that you begin to wonder about outsourcing or hiring to help ease the workload, and keep your business moving forward.
As a digital marketing agency we need to manage multiple clients AdWords account on a daily basis. To do this as efficiently as possible we make use of the AdWords MCC – My Client Centre.
Whether it’s for a blog, a simple landing page or a friends website - picking the perfect domain name for your business is a lot more important than most think, and requires a bit of planning ahead.
It’s now official; Google has removed advertising from the right-hand side of their search engine results pages (SERPS). They have now placed 4 ad positions at the top of the page, which previously only played host to 3 at most. The right side of the page is now looking sadly empty, and everything above the fold, is now paid advertising.
In early December last year, Google made a cryptic announcement that hints the Penguin 4.0 update is not far away;
Have you ever been confused as to how a blog can be valuable to your business?
Every two years, for the past six years, MOZ has run its eagerly awaited survey into Google’s Search Engine Ranking Factors.
NAP consistency refers to the uniformity of your business information across the web. In other words, are your business name, address, phone number and website details consistent across all its citations online?
Online Asset Partners has been recognised as the 43rd fastest growing company in New Zealand in the 2014 Deloitte Fast 50 Awards with 224% growth in the last year.
Online shoppers have little patience for sites not optimised for mobile; in fact 30% will abandon a transaction if the shopping cart isn't optimised for their mobile device (Mobify).
Mutant Monkeys from Mars on the radio? There is a company running a Mutant Monkeys from Mars radio ad. In a clever integration of their offline and online marketing they are directing radio listeners to google for ‘Mutant Monkeys from Mars.’ When you do this you are faced with a standard Google results page… of course they have made sure that they have prepared a web page that is SEO’d towards the keyword phrase ‘Mutant Monkeys From Mars’ so you see them as the first Google search result. Position #1 by the way usually gets 25-35% of all of the search traffic.
Today I want to introduce two new terms which describe the process we adopt when optimising website design for more conversions.
Finding high-intent keywords is crucial to your AdWords success.
One of the biggest things that can affect your search rankings is the way in which your website is built. Think of it as building a house, there are things you need and things you want. Often people will only think about the things they want and forget about what their needs are, or might be in the future. Additional changes after-the-fact takes up time and budget - sometimes you’re stuck with it! This is the same with a website build; often people will focus on creating a picture-perfect website that looks fantastic and represents their brand image perfectly, then only later think about how they’re actually going to get visitors to it.Its no secret that one of the best ways to generate traffic is through Search Engine Optimisation (SEO). SEO practices involve getting your website ranking highly in the Search Engine Results Pages (SERPs) of major search engines, such as Google. A sound SEO strategy is a critical component to online performance and success, and if you're going to invest in building a website then why not do it properly and get ahead of the game from the start? Thinking about SEO before building your website is important because the structure of the site is one of the most determining factors in a successful SEO strategy. Once the structure of you website has been set it's difficult - if not impossible - to alter later on. In this article we will take you through how building a website for SEO will save you time and money in the long run, how it works, and how it can future-proof your website for years to come. Built-in Is More Effective Long term It's common for people to seek SEO services after they've built their website.
Business owners and marketing professionals today don't know the power of autoresponders.
Over 300 billion dollars in e-commerce sales are lost annually due to visitors abandoning their shopping carts during the online purchasing process (Moz). This means two thirds of the visitors to your ecommerce website who initiate an online transaction will not complete it. Now, with tools such as Email Remarketing, you have the ability to not only capitalise on these lost sales but develop lasting customer relationships and achieve repeat business time and time again. Last week in our article "6 Ways To More eCommerce Sales, Right Now!" we discussed shopping cart abandonment, and ways in which you could reduce abandonment rates by optimising your ecommerce checkout process. As a quick refresher, shopping cart abandonment refers to when a potential customer has put an item in their shopping cart from your website, started the checkout process, and left before completing the transaction. Reducing cart abandonment before it happens by ensuring your checkout process is streamlined is only half of the answer, and today we are going to look at how Email Remarketing could help you recover some sales following cart abandonment. What is Email Remarketing? The most valuable prospects to you are those who have come close to buying from you already, and Email Remarketing enables you to stay connected with these prospects. On average there are 1.3 cart abandons for every sale on your website (Practical eCommerce). Normally we would look at such a statistic in a negative light, but cart abandonment is actually a normal part of the buying process. Visitors will often put items in their shopping cart for more than one reason other than buying, for example some use it as a wish list to accumulate their favourite products, or as a calculator to estimate what the total cost of their items might come to.
7 out of 10 people who begin a purchase on your website will abandon their shopping carts before completing it.
Given the substantial value of an incoming call from a lead, call tracking has become one of the most powerful and cost-effective ways to measure the performance of your online marketing
As you may have heard already, Matt Cutts (the man in charge of the algorithm) has announced the release of Google Panda 4.0.
Where do you send your advertising, email, or social media traffic?
When people arrive on your website they expect it to be able to easily perform its core functional tasks, such as make a purchase or submit a form; it needs to be able to do what they expect it to do.
Like running a race with no finish line, some marketing "experts" can often lead you on an endless quest for results you never really feel are realised.
The SEO landscape has long been characterised by uncertainty and fluidity, and it continues to evolve and change at a rapid pace. Not keeping up with the latest techniques can have a crippling effect on your online and offline business.
Since the 2011 global roll out of Google+ Local Pages (for business), they are quickly becoming invaluable to businesses for search engine rankings and social engagement.
Website usability issues can stop users dead in their tracks and kill your conversion rates before the rest of your website gets a chance to work its magic.
In 2011 New Zealand’s tourism numbers rocketed with the hosting of a successful Rugby World Cup. Following this boom, 2012 was described as a depressed market with forecasts indicating a 30% - 40% decrease in bookings for the industry...
If you're planning to invest time, money and valuable resources into developing your online presence, it makes sense to evaluate your current situation before doing so.
Your website is not producing the results it could be.
New Zealand businesses have risen to the occasion and shown the world what we're made of in the annual Deloitte Technology Fast 500 Asia-Pacific Index.
Growth, speed & adaptability are central tenets of the Online Asset Partners philosophy and culture. This year we are ranked 18th on the 2013 Deloitte Fast 50 Index, with a growth percentage of 351.20%. We're now looking for clients who we can help get on the Deloittes top 50 in 2014, would you like to be one of them? With the rise and rise of online media, Online Asset Partners (OAP) is undergoing meteoric growth.This year we are ranked 18th on the 2013 Deloitte Fast 50 Index, with a growth percentage of 351.20%. Established 10 years ago, we now have the highest number of Google certified professionals of any independent online marketing agency in New Zealand.This success highlights the increasing importance of online marketing for business growth and success; companies are demanding a real return from their investment rather than just a pretty website with unnecessary bells and whistles.In our experience it’s all too common for people to become caught up with the design aspects of a website. Of course it’s important that it reflects your brand and positioning, but ultimately it’s about converting visitors to clients. Companies are aware of the importance an online presence has in their respective markets, but fail to use their website to its extent as a business growth tool.On average, two out of every 100 people visiting a company’s website will convert to clients. With proper research, testing and optimization it is possible to lift the conversion rate to 10 people in every 100. That’s 500% growth. For one of our clients this equated to over one million dollars in growth.A key aspect of this optimization is ensuring your website makes it clear to users the steps to take, in order to achieve what they came to your website to do.
61% of users will actually leave a non mobile-responsive website in search for one that is!
In September 2013 Google made the most significant change to affect rankings since the beginning of the internet era. Any business owner or manager that does not understand these changes will likely see their rankings, sales and leads plummet in 2014.
Campaign / Each AdWords account is made up of Campaigns; each Campaign shares the same budget, location, and other settings.