Online advertising has levelled the playing field for businesses of all sizes, making competing in a global or local market more achievable.
As a digital marketing agency we need to manage multiple clients AdWords account on a daily basis. To do this as efficiently as possible we make use of the AdWords MCC – My Client Centre.
It’s now official; Google has removed advertising from the right-hand side of their search engine results pages (SERPS). They have now placed 4 ad positions at the top of the page, which previously only played host to 3 at most. The right side of the page is now looking sadly empty, and everything above the fold, is now paid advertising.
Finding high-intent keywords is crucial to your AdWords success.