The right website development for your business
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Looking for the right web developer? We can help.
Building a new website is one of the most important decisions a business can make. It’s also one of the most difficult. Often a new website is a sizeable investment and so it’s a big part of your long term plan to generate leads and sales. Depending on the size and investment, but more often than not, the right website for your business is not something you should or can leave to your web developer or designer alone. There are wider factors involved and a lot of potential risks and so the best decision is the one that involves impartial professional consultation of all the elements involved. With 10 years’ experience in web development, SEO, analytics and digital marketing, as your digital advisor, we will help you make the right decision for your business, asking the questions that only an expert would know to ask and ensuring you get what you need from your website, by helping you translate digital. After all, you wouldn’t buy a house without a solicitor or surveyor. Here are some key things to consider when building a new website or redesigning your existing website:
Hidden Risks and Costs
Often when you buy a cheap site you get exactly what you paid for, the difference might not be noticeable at first but poor construction, design and limited functionality will cost you more money in the long term. How much of the site can you edit yourself through the content management system (CMS)? Or do you have to pay an hourly rate consistently to make small changes? Is the site built on a major platform like WordPress or is it a custom build? Custom builds can often be safer and provide unique integrations and functionally, but it’s effectively like buying a car that can only be worked on by one garage.
There is also the cost of getting it wrong – too many businesses build their first site only to replace it the next year because it was difficult to manage or didn’t have the functionality they needed to grow. If you have an existing site it’s also important to preserve the organic traffic coming to your site. By building a site without a professional SEO transition or plan you’re leaving those hard earned visitors for your competitors. We have seen sites drop from 10,000 visitors per month to 100; your fancy new site is a billboard in the desert, because you took SEO advice from a web designer.
Features, Functionality and Integrations
What features, functionality or integrations are included and what is extra. You must list on paper, clearly, all expected functionality. Just because you have seen previous websites routinely offer a particular functionality like ‘print page’ does not mean that you will have that functionality, unless you have specifically requested it. This is often where customers get into trouble, they don’t know what they don’t know and web developers are not eager to promote the shortcomings of their websites, we can help bridge this gap so you can compare apples with apples and feel confident you are getting what you need for the right price rather than what looks like the best deal.
The purpose of a website is often to generate leads or process sales. Any marketing is only going to be as good as your sites ability to convert traffic to leads and sales. Does your flash new design actually convert or does it leave your customers confused and frustrated? If your site is not easily editable then you’re seriously hindering your SEO companies’ ability to help you to rank. Your marketing company will also need add tracking to your site – how easy is this to do with your current setup? These are all issues that only pop up after the site is bought and paid for.
The largest cost in most builds is project management. It’s important to know how much of your time is going into project management and what processes and milestones are in place to ensure an efficient and effective development process. It’s also important to meet the person project managing your build, before you sign. You will be spending a lot of time with them and you need to be able to trust you’re in safe hands. Even great web development agencies have average project managers.
Most designs whether based on a pre-existing template or custom design can technically live on any site. Design is a creative exercise it can be led by experience, but it’s often subjective and led by trends (remember flat design?).You want your visitors to be impressed by what they see but it’s more important that they instinctively know how to use your site. This comes with the site being just grabbing enough, but not too dissimilar with those sites they have used before (cognitive fluency is the term for this). It’s therefore important that your project is not lead by design alone. We can help you make informed decisions around the trade-off between functionality and design.
How is the site actually built? Is it a lumbering beast of messy code or does it load quickly and have few errors. Speed is very important and can be a big factor in both ranking and the sites ability to convert; people don’t want to wait around. You might get a great deal now, but what is really beneath the service just waiting to break. Your site will need maintenance, things will need to be fixed and update. How often this occurs starts in the original development of the site.
Choosing the right company
The most common process of choosing a company to build your site is often talking to a few different web companies and then choosing the best of the bunch. The decision is often based on the advice of those companies and their sales person’s ability to sell the service, considering only a few of the key things discussed in this page. Contact us to arrange a strategy meeting and we will explain how we can help you to choose the right website, platform, supplier or functionality for your business’s needs, but most importantly so you can avoided the hidden risks and costs when building you new site. Contact us for a strategy meeting.
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Some of our Accreditations and Awards
- Deloitte 2014
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- Deloitte Asia Pacific 2014
- Deloitte Asia Pacific 2013