How to get Social Media marketing with real measurable return on investment
Here in New Zealand, 64% of internet users belong to a social networking site, and 45% of New Zealand internet users visit social networking sites weekly (28% daily)*. Whether you’re joining in the social media marketing conversation or not, your customers may well be talking about your business. But if you’re not part of the conversation, you risk getting left behind.
Control and guide the dialogue. Manage any negative comments in such a way to build confidence in your brand. Create positive PR (public relations) for your brand. Enhance your company’s reputation in the marketplace. Develop closer relationships with your existing customers. Turn more of your customers into loyal, raving fans. Attract new customers and advocates.
Everyone knows about Social Media these days, but how can this medium be used to benefit your business? There are a number of different platforms but not all are right for your business. The truth is it depends on where your target audience is and the platform that is more appropriate for your message and brand.
As your social media agency, Online Asset Partners can help you with strategy, tracking and implementation on the entire social media marketing spectrum, including:
Twitter is great for starting and joining conversations with your customers, but you better have something interesting to say! OAP can help with: page set up and on-going, regular management (e.g. writing posts and responding to comments)
Page set up and on-going, regular management. OAP can help with: Page setup, LinkedIn advertising and direct marketing through LinkedIn InMail. We have found this service best for business to business clients.
Why OAP and not a saucy new social media agency?
We understand and care about the business basics. There are plenty of agencies out there offering Social Media, even agencies that specialise in Social Media so why choose OAP? Our social media marketing performance will be measured on an agreed ROI (return on investment) basis that’s discussed at your Strategy Meeting. The effectiveness of Social Media can be tracked in more than just likes and engagement. We will tell you if Social Media is not right for your brand or business. A social media agency may ‘make it work’, but what if your money could be better spent elsewhere?
Even if Social Media is right for your business, many business owners and marketing managers we’ve spoken to have tried using social media marketing, but given up in frustration or don’t know how it truly benefits them. It can seem an uphill struggle to gain traction, if you don’t know exactly what you’re doing.
Don’t worry if that sounds familiar. Social media marketing requires very specific PR (public relation), sales and marketing skills. And as your social media agency, we have these specific specialists’ partners, ready to help you.
Would you like to get measurable results from your social media marketing?
If you like the idea of social media marketing with a firm focus on measurable return on your investment or even a frank discussion around whether this is right for you, then let’s talk. Contact us today and arrange your Strategy Meeting.
Social Media in the Sales Funnel
Social Media can help with brand awareness, drive interest and even desire for some industries. Social Media is most effective post purchase (after the sales funnel) by enlisting advocates, to effectively resell on your behalf by doing this you can increase the customer life time value of each sale, amplifying the effectiveness of your existing marketing.
Some of our Accreditations and Awards
- Deloitte 2014
- Google New Logo
- Deloitte Asia Pacific 2014
- Deloitte Asia Pacific 2013