- Highly targeted to previous high value website visitors
- Customisable - show exactly what your customers want
- Multiply the value of your other marketing channels
- Stay top of mind - don’t be forgotten
- A second (and third) chance to create a lead or sale
Stay ‘top of your customers mind’ with targeted customised Display Retargeting ads
What is Display Re-targeting:
Display Re-targeting is like having a custom targeted billboard that follows around your highest value prospects. People visit your website but some of them will engage more than others maybe they add something to cart but don’t follow through, maybe they go to the product pages of your highest margin products , or stay longer and visit more pages than the average visitor . By doing any of these pre-determined and customisable high value actions it triggers your site to record their browser ID. That ID is automatically added to your re-targeting list and when those high value potential customers visit other websites over the coming days , weeks or months your ad will be shown to them to remind them of your business and bring them back to your site for another chance at a lead or sale. You can even customise the ads that they are shown to be for the precise product or service they were looking for. This level of customisation gives re-targeting some of the highest ROI of any marketing. Additionally it gives you more mileage out of your other marketing, your AdWords, SEO, print budgets etc. Showing people exactly what they want while they are interested this is exactly how marketing should be.
You can show ads based on products viewed with creatives that match, you can offer deals based on where that person was at in your conversion funnel before they left and you can segment your visitors by age, gender or interests, tailoring you messaging directly to your target market.
How to get it right
Re-targeting is a powerful personalised form of marketing but to maximise your results you cannot just ‘push play’. Your success and ROI will be based on the quality of your targeting groups or ’segments’. The majority of Re-targeting accounts our analysts review are using basic settings and missing the less obvious opportunities. Or worse are focusing on impressions and neglecting the frequency settings resulting in following people to the point that they get annoyed with the brand – this is the opposite of what you want. For sites already running a correctly configured Analytics account an experienced analyst can look at your historical visitor data and determine patterns of behaviour that result in conversions – leads, sales etc.
OAP will analyse your website user data (Analytics), segment out your most profitable customers, and create ads perfect for them.
Our PPC experts will set up your re-targeting correctly from the scratch or fix/optimise accounts that are not performing as well as they should. We show you all the key areas of your Display Re-targeting campaign setup that are essential to get maximum measurable results. This includes, but is not limited to:
- Competitor research so we can analyse what is already being used in your market
- Design successful banners and text ads that get clicked
- Create or advise on the right types of landing pages for your prospects so you get more leads when they return
It’s important to set your goals correctly from the start. We need to know what to measure in order to know if it’s working. Our consultants will work with you to determine realistic outcomes and delivery dates and will set up conversion tracking so you know exactly how your marketing is performing.
Request a no obligation strategy meeting with one of our advisors to find out whether Display Re-targetingis right for your business .
Display Retargeting in the Sales Funnel
Display Retargeting is great for creating Desire and Action around your Brand, product or service. It captures those people that left your Sales Funnel and pull them back in.
Some of our Accreditations and Awards
- Deloitte 2014
- Google New Logo
- Deloitte Asia Pacific 2014
- Deloitte Asia Pacific 2013