Bigger Brand Awareness With Digital Display Marketing.
- Be seen by your target market.
- Increase brand awareness.
- Tap in to 92% of world’s internet users.
- Fastest way to get targeted traffic to your site.
Build Brand Awareness & Website Traffic with Display Marketing.
What is Display Marketing?
Display marketing is like targeted online billboards for your brand, product or service. Your ads are placed on existing high traffic websites chosen to match your target customers by demographic, by relevant topics (i.e. clothing or travel) and you can even choose specific sites and pages with relevant content by matching keywords on the page (contextual targeting).
Done right this ensures you are getting your maximum exposure of your brand to the right people. The Google Display Network requires different marketing strategies than those that are used for Google Search. Whereas in search, someone types in what they are searching for and then clicks your ad, in display marketing a prospect clicks an advertisement placed on website, blog or portal.
The Google Display Network can be complicated. Our expert AdWords consultants can plan your Display Campaigns, target the right audience and use strategic planning to predict the success of your campaigns.
How to get it right
As powerful as Display is your budget has to be managed wisely and strategically targeted as there is so much traffic available your budget could easily be exhausted without reaching the right people. OAP understand the role that Display plays in the sales funnel and marketing mix.
Our AdWords experts will set up your account correctly from the start or fix accounts that are not performing. We show you all the key areas of your Display campaign setup that are essential to get measurable results.
This includes, but is not limited to:
- Complete customer research so we know what sales copy, ads and offers will perform the best.
- Complete competitor research so we can analyse what is already working in your market.
- Design successful banners and text ads that get clicked.
- Create or advise on the right types of landing pages for your prospects so you get more leads.
It’s important to set your goals correctly from the start. We need to know what to measure in order to know if it’s working. Our consultants will work with you to determine realistic outcomes and delivery dates and will Set up conversion tracking so you know exactly how your marketing is performing.
Request a no obligation strategy meeting with one of our advisors to find out whether Display is right for your business.
Display is great for creating Awareness and Interest around your Brand, product or service
Stay top of your customers mind with targeted, customised Display Retargeting ads.
- Highly targeted to previous high value website visitors
- Customisable - show exactly what your customers want
- Multiply the value of your other marketing channels
- Stay top of mind - don’t be forgotten
- A second (and third) chance to create a lead or sale
What is Display Retargeting?
Display Re-targeting is like having a custom targeted billboard that follows around your highest value prospects. People visit your website but some of them will engage more than others maybe they add something to cart but don’t follow through, maybe they go to the product pages of your highest margin products , or stay longer and visit more pages than the average visitor . By doing any of these pre-determined and customisable high value actions it triggers your site to record their browser ID. That ID is automatically added to your re-targeting list and when those high value potential customers visit other websites over the coming days , weeks or months your ad will be shown to them to remind them of your business and bring them back to your site for another chance at a lead or sale. You can even customise the ads that they are shown to be for the precise product or service they were looking for. This level of customisation gives re-targeting some of the highest ROI of any marketing. Additionally it gives you more mileage out of your other marketing, your AdWords, SEO, print budgets etc. Showing people exactly what they want while they are interested this is exactly how marketing should be.
You can show ads based on products viewed with creatives that match, you can offer deals based on where that person was at in your conversion funnel before they left and you can segment your visitors by age, gender or interests, tailoring you messaging directly to your target market.
How to get it right
Re-targeting is a powerful personalised form of marketing but to maximise your results you cannot just ‘push play’. Your success and ROI will be based on the quality of your targeting groups or ’segments’. The majority of Re-targeting accounts our analysts review are using basic settings and missing the less obvious opportunities. Or worse are focusing on impressions and neglecting the frequency settings resulting in following people to the point that they get annoyed with the brand – this is the opposite of what you want. For sites already running a correctly configured Analytics account an experienced analyst can look at your historical visitor data and determine patterns of behaviour that result in conversions – leads, sales etc.
OAP will analyse your website user data (Analytics), segment out your most profitable customers, and create ads perfect for them.
Our PPC experts will set up your re-targeting correctly from the scratch or fix/optimise accounts that are not performing as well as they should. We show you all the key areas of your Display Re-targeting campaign setup that are essential to get maximum measurable results. This includes, but is not limited to:
- Competitor research so we can analyse what is already being used in your market
- Design successful banners and text ads that get clicked
- Create or advise on the right types of landing pages for your prospects so you get more leads when they return
It’s important to set your goals correctly from the start. We need to know what to measure in order to know if it’s working. Our consultants will work with you to determine realistic outcomes and delivery dates and will set up conversion tracking so you know exactly how your marketing is performing.