Bigger Brand Awareness With Digital Display Marketing.
- Be seen by your target market.
- Increase brand awareness.
- Tap in to 92% of world’s internet users.
- Fastest way to get targeted traffic to your site.
Build Brand Awareness & Website Traffic with Display Marketing
What is Display Marketing:
Display marketing is like targeted online billboards for your brand, product or service. Your ads are placed on existing high traffic websites chosen to match your target customers by demographic, by relevant topics (i.e. clothing or travel) and you can even choose specific sites and pages with relevant content by matching keywords on the page (contextual targeting).
Done right this ensures you are getting your maximum exposure of your brand to the right people. The Google Display Network requires different marketing strategies than those that are used for Google Search. Whereas in search, someone types in what they are searching for and then clicks your ad, in display marketing a prospect clicks an advertisement placed on website, blog or portal.
The Google Display Network can be complicated. Our expert AdWords consultants can plan your Display Campaigns, target the right audience and use strategic planning to predict the success of your campaigns.
How to get it right
As powerful as Display is your budget has to be managed wisely and strategically targeted as there is so much traffic available your budget could easily be exhausted without reaching the right people. OAP understand the role that Display plays in the sales funnel and marketing mix.
Our AdWords experts will set up your account correctly from the start or fix accounts that are not performing. We show you all the key areas of your Display campaign setup that are essential to get measurable results.
This includes, but is not limited to:
- Complete customer research so we know what sales copy, ads and offers will perform the best.
- Complete competitor research so we can analyse what is already working in your market.
- Design successful banners and text ads that get clicked.
- Create or advise on the right types of landing pages for your prospects so you get more leads.
It’s important to set your goals correctly from the start. We need to know what to measure in order to know if it’s working. Our consultants will work with you to determine realistic outcomes and delivery dates and will Set up conversion tracking so you know exactly how your marketing is performing.
Request a no obligation strategy meeting with one of our advisors to find out whether Display is right for your business.
Some of our Accreditations and Awards
- Deloitte 2014
- Google New Logo
- Deloitte Asia Pacific 2014
- Deloitte Asia Pacific 2013