Pay Per Click - Adwords & Bing.
Google AdWords and Bing ads are the paid text ads surrounding the organic search results.
PPC ads are the most popular and widely used online marketing option because they reach customers who are actively looking for what you offer and because they are cost effective; you only pay when a user clicks or converts.
Our clients are in competitive industries but regularly achieve ROAS around 1500%.
As a Google Premier Partner and a Bing Select Partner, we have access to new products and features before other Agencies, which gives you an unfair competitive advantage.
Search Engine Optimisation.
SEO increases your visibility on the free, organic listings on Google. Overlooking SEO could cost you thousands of dollars of lost revenue.
The SEO rules which determine the order of listings on Google results pages are strict, complex and ever-changing. This often results in your website not getting full credit for its content.
We specialise in technical, on-page and off-page SEO and have decades of combined SEO experience. We leverage the BrightEdge Content Performance SEO platform – the world leading SEO and Content Platform and the software solution of 8 of the top 10 online retailers.
Conversion Rate Optimisation.
Conversion Rate Optimisation (CRO) is the best way to improve your online marketing Return on Investment. CRO lowers your cost per acquisition by getting you more conversions from the same number of website visitors.
CRO is about long-term sustainable growth, better website marketing and converting more visitors into customers.
Our qualified Conversion Specialist addresses the many factors that contribute to a visitor’s decision to convert, taking into account Analytics, User Behaviour, User Experience (UX), User Interface (UI) Design, copy, psychology and testing.
Google Shopping ads show interested searchers your product photo, title, price and store name.
Google Shopping campaigns are highly effective because they provide better qualified leads. Your listings only show if a user searches for a product like yours and they give customers a strong sense of the product before they click. You are only charged when someone clicks on your listing, so you will only pay once a customer has decided they like the title, photo and price of your product.
The large images and prominent position give Shopping ads receive significantly higher click through rates compared to text ads.
Display & Retargeting.
Display Marketing gets you maximum exposure of your brand to the right people. Your ads are placed on high traffic websites that your customers are likely to visit.
On average, less than 2% of users convert during their first visit. Retargeting shows non-converting users tailored ads when they browse the internet over the coming days, weeks or months, to entice them to return to your website and convert.
The ability to show only your highest-value prospect exactly what they want, when they still want it, gives retargeting some of the highest ROI of any marketing.
Analytics & Tracking.
Data is only as good as what you can do with it. You need to gather the right data and know how to interpret it for it to be useful.
Every Google Analytics account we have audited has been substandard, providing incorrect or incomplete data. We offer full Analytics audits and advanced implementation and optimisation.
We will ensure clear, easy to access data and teach you how to utilise Google Analytics so you can make decisions based on data, not gut feel.
We will report on how your different marketing efforts are going and recommend a tactical plan going forward.