The Real Benefits of Online Advertising
The benefits of online advertising can be felt by businesses of all sizes, allowing business owners to deliver relevant, personalised and timely messages to their customers at a fraction of the cost.
Any savvy marketer in today's high-stakes business world harnesses the power of the internet to effectively and efficiently reach their target audience every day.
In this article, we’ll look at seven major benefits of online advertising.
1. Cost Efficiency
One of the largest benefits of online advertising is that it is much more affordable compared with other traditional adverting methods.
Even on a shoestring budget, business owners can access a fairly wide audience and stretch their marketing dollars further.
Google estimates that for every $1 you spend on Google Ads, you'll earn back $2 in revenue. That's a 200% ROI — not something to be sniffed at.
2. Targeted Campaigns
Traditional media such as flyers, television, billboards and direct mail offer no way to hone in on your target market.
Your budget is spent on showering your ad over as many people as possible, in the hope a few will see your message and act. Online advertising gives us much more control.
Websites such as Facebook and Google can tell us who to target, based on their profiles and search history. This allows us to target key messages specifically to those people who are most likely to purchase.
3. Global Reach
If you have your eyes on overseas markets or are launching an international e-commerce business, online advertising is a must.
Put your brand before millions of overseas customers without the overheads of establishing international offices. Leverage the existing global reach of platforms like Google and Facebook to tell customers all over the world that you are open and ready for business.
4. Measurable Performance
Online marketing is also a lot easier to measure and quantify.
Online analytics tools can help show what’s working for you and what’s not, allowing further targeting of your marketing spend.
They can also provide priceless data on what your ideal customer looks like - allowing you to further target your advertising to your most lucrative audiences. Few other avenues allow you to continually hone and perfect your marketing strategy.
5. Instant Feedback & Trust
The internet, in particular social media websites such as Facebook, helps people connect with their friends and family all over the world. It can also help you contact your audience via many different platforms.
Beyond paid advertising, organic engagement like replying to comments on your Facebook page, tweeting about your products or industry, and delivering great customer service via digital channels are all ways to make people feel good about your company.
Great customer service is one of the most powerful advertising methods, and the internet is a very powerful tool to help your business achieve this within every interaction.
6. Timely Delivery
While traditional paid advertising such as TVCs and print media can have long lead times, digital advertising can be set live immediately. There's less capital required to launch online advertising both in terms of money and time.
This can be the difference between being seen as a relevant, connected brand and being simply out of the loop. Publish email direct marketing and social campaigns that relate directly to current events in a matter of hours (or less, if your creative time is quick enough!).
For example, in the wake of COVID-19, the importance of quick adaptive communication has proven itself. Customers want to know your availability and if their service is affected at all, and online advertising is the quickest, most efficient way to make that happen.
7. Keep Your Customer Relationships Going
Every customer is valuable. Digital marketing automation makes it possible to stay in touch with these valued customers long after they've made a purchase.
Customers can be automatically sorted into relevant mailing lists, directed into retargeting audiences and enticed to convert time and time again.
Beyond raw conversions, continuing your relationship with customers will help your brand to stay relevant & trusted, and ideally become a household name
Start advertising online now
The internet offers a world of opportunity for every type of business. No matter your budget, online advertising can provide a powerful and cost-effective channel to grow your client base.
From Facebook to Google, Instagram, Twitter or YouTube — your audience is online right now and you can guarantee your competitors’ products are in front of them in one form or another.
Get your business online today by speaking to the digital marketing professionals at Online Asset Partners. We can give you obligation-free advice and tips on how to get started in the exciting digital world.
This article was originally published in October 2017. Last updated October 2021.