As you may have heard already, Matt Cutts (the man in charge of the algorithm) has announced the release of Google Panda 4.0.
Latest reports from Google suggest this update may be gentler on sites than previous updates have been.
As people have already seen increasing fluctuations in their rankings, it's important to know what Panda is and what you can expect from this latest update.
- Duplicate or automatically generated content
- Plagiarised Content
- Spammy content that may include overuse of advertising
- Keyword-stuffed content
- Relevant to your website
- Written for your audience, not search engines
- Informative and engaging
- Grammatically correct
- No duplicate content
- Post fresh, high-quality content regularly