Every day the world we live in becomes more and more mobile.
You’ve built an amazing website. It looks the part, has all the bells and whistles and gives your customers a fantastic source of information on the products & services you offer. From your perspective, it looks great. But what about how Google sees your website?
It’s been nearly two years since Google have updated their Penguin algorithm. For those who have been penalised by this filter in the past - this is fantastic news for your website. For those unaware of what this filter is or how it can affect your website - read on for more information.
You know SEO is essential for growing your business.
In early December last year, Google made a cryptic announcement that hints the Penguin 4.0 update is not far away;
Every two years, for the past six years, MOZ has run its eagerly awaited survey into Google’s Search Engine Ranking Factors.
NAP consistency refers to the uniformity of your business information across the web. In other words, are your business name, address, phone number and website details consistent across all its citations online?
Mutant Monkeys from Mars on the radio? There is a company running a Mutant Monkeys from Mars radio ad. In a clever integration of their offline and online marketing they are directing radio listeners to google for ‘Mutant Monkeys from Mars.’ When you do this you are faced with a standard Google results page… of course they have made sure that they have prepared a web page that is SEO’d towards the keyword phrase ‘Mutant Monkeys From Mars’ so you see them as the first Google search result. Position #1 by the way usually gets 25-35% of all of the search traffic.
One of the biggest things that can affect your search rankings is the way in which your website is built. Think of it as building a house, there are things you need and things you want. Often people will only think about the things they want and forget about what their needs are, or might be in the future. Additional changes after-the-fact takes up time and budget - sometimes you’re stuck with it! This is the same with a website build; often people will focus on creating a picture-perfect website that looks fantastic and represents their brand image perfectly, then only later think about how they’re actually going to get visitors to it.Its no secret that one of the best ways to generate traffic is through Search Engine Optimisation (SEO). SEO practices involve getting your website ranking highly in the Search Engine Results Pages (SERPs) of major search engines, such as Google. A sound SEO strategy is a critical component to online performance and success, and if you're going to invest in building a website then why not do it properly and get ahead of the game from the start? Thinking about SEO before building your website is important because the structure of the site is one of the most determining factors in a successful SEO strategy. Once the structure of you website has been set it's difficult - if not impossible - to alter later on. In this article we will take you through how building a website for SEO will save you time and money in the long run, how it works, and how it can future-proof your website for years to come. Built-in Is More Effective Long term It's common for people to seek SEO services after they've built their website.
As you may have heard already, Matt Cutts (the man in charge of the algorithm) has announced the release of Google Panda 4.0.
The SEO landscape has long been characterised by uncertainty and fluidity, and it continues to evolve and change at a rapid pace. Not keeping up with the latest techniques can have a crippling effect on your online and offline business.
If you're planning to invest time, money and valuable resources into developing your online presence, it makes sense to evaluate your current situation before doing so.
In September 2013 Google made the most significant change to affect rankings since the beginning of the internet era. Any business owner or manager that does not understand these changes will likely see their rankings, sales and leads plummet in 2014.