So you’ve hired a digital marketing agency to help with your Google Ads. Good on you! You’ll soon be reaping the rewards of a professionally put-together, and expertly optimised PPC campaign. There’s just one last step: they’ve asked you to link your Google Ads account to their ‘My Client Centre’, or MCC.
Google Ads offers a large variety of ways to serve advertising to your target audience. One of the most popular and highest performing methods is through ‘Google Display Ads’. They differ from the standard text ads that appear in search results.
A free Google My Business listing offers the greatest impact for companies seeking local exposure. Showing in Google’s Local Search and Maps results can be invaluable to both new and established businesses.