Online shoppers have little patience for sites not optimised for mobile; in fact 30% will abandon a transaction if the shopping cart isn't optimised for their mobile device (Mobify).
Today I want to introduce two new terms which describe the process we adopt when optimising website design for more conversions.
7 out of 10 people who begin a purchase on your website will abandon their shopping carts before completing it.
Where do you send your advertising, email, or social media traffic?
When people arrive on your website they expect it to be able to easily perform its core functional tasks, such as make a purchase or submit a form; it needs to be able to do what they expect it to do.
Website usability issues can stop users dead in their tracks and kill your conversion rates before the rest of your website gets a chance to work its magic.
Your website is not producing the results it could be.