Our Team

We are a team of marketing specialists driven by the idea that the best work starts with diligence, communication, and effectiveness. All our team members are proudly New Zealand-based and certified in multiple disciplines by the top global authority.

Our clients are drawn to the genuine honesty of our team and the transparency of our analytics-driven approach.


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David Cranwell

General Manager

In 10+ years of Digital Strategy, our GM David has seen it all and has the hairline to prove it. Outside work you won’t find David- he will be busy with his three kids, gym, whisky, and e-scooters

... not all at the same time. 


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James Brownlee

Finance & Production

James has been with the business for over 10 years.  Besides a love of numbers, he enjoys tea, rugby, and the national anthem.

When James grows up he wants to be a child prodigy and set a world record for tree climbing.  


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Grecia Aguirre

Marketing & Client Experience Lead

With a degree in International Business and experience in marketing, events, sales, customer service, and team management, Grecia is passionate about her work, always seeking professional and personal development. In her free time, she enjoys the outdoors, music, dance, and picnics.


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Craig Martin 

SEO Lead

After 13 years of world travel, he’s finding a new home at Online Asset Partners. Craig brings strong content management and data analytics skills in addition to his technical web and SEO knowledge. On the weekend, he’ll probably be hiking or hitting wineries with his wife, Linda.  

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Pratik Daftary 

PPC Lead

Pratik is our Paid Ads prodigy who has the experience of working with some of the biggest advertisers here in New Zealand ranging across different industries and verticals. When he is not working, he is busy with some fun activity with his toddler, cooking(occasionally) or watching a movie. 

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Amaia Muru

Marketing Coordinator

Amaia Muru graduated with a Bachelor of Business degree majoring in Marketing at the Auckland university of technology. She is passionate about her work and has experience in the digital marketing field. When she is not in the office, you can find her at the beach shredding waves or boogying on the dance floor.


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Alex Woodward

SEO Content Specialist

Alex has over five years’ experience in SEO content and copywriting, with a side of game writing.

Outside work, Alex can be seen walking his giant dogs, Archie and Beau.  



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Alfredo Fallarme

PPC Specialist

Alfredo has a pool of experience in digital marketing which started way back 2008. His expertise ranges from email marketing to SEO, but his true love is PPC management which he now focuses on as OAP’s PPC Specialist. /span>

He loves playing PC games and if not on the computer, spends his time with family enjoying NZ's beautiful outdoors.

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Ashleigh Lehmann

PPC Specialist

Ashleigh has a wealth of experience and expertise in Digital Marketing, having worked across various industries for over eight years, consistently delivering high-performing campaigns for clients.

When she is not working, you may find her at the beach or hiking some local hidden gem with her family. 

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Chris Dzikiewicz

PPC Specialist

Chris is our Polish Ad Wizard.  Huddled in Dunedin's cold, he crafts campaigns that stretch across the planet.

...he finds Dunedin warm.


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Melissa Somawardana 

Performance Content Lead

With a background in journalism, Melissa has been working in digital marketing for almost a decade, specialising in content marketing.

When she’s not cooking up a creative content strategy, she can be found baking up a storm.

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What Our Clients Say.

David and the team at Online Asset Partners really helped our marketing team come up to speed with the mechanics and business opportunities behind SEO, SEM and social networks. I have no hesitation recommending Online Asset partners to any company needing to know more about this "new" medium.

Paul Maroni
Group Marketing Manager, Sony

We are very pleased with the results to date – it is great to have expert advice on tap. One of the best things about dealing with OAP is that you are always working with a strategist who actually knows digital marketing inside out – not a salesperson or an account manager with thin knowledge. Their technical, fact based, but ‘plain language’ approach to everything from SEO to website planning has been a breath of fresh air and given us confidence to accelerate our digital program for 2016.

Miranda Powrie
Marketing Executive, Tile Space

[OAP] have not only doubled the SEO traffic to our website, but also tripled the amount of keywords that we have on Page 1 of Google Australia. The advice which they gave us has always been fact-based and their cutting edge SEO software tool, BrightEdge, allowed us to have full access when it came to the SEO progress of our website. We found David and the team approachable, knowledgeable and helpful.

Carolyn Krohn
Owner, Australian Printed Ribbon

Our relationship with Online Asset Partners has seen Sapphire become a leading player in the spa pool and swim spa category online. We find OAP to be effective, honest, and responsive, give fact based advice, listen to our requirements and get the job done. We appreciate that they only do what they are best at and are happy to refer us to other companies for work that is outside of their sweet spot and are always open in sharing their knowledge - it makes for a great partnership.

Julie Pickford
Marketing Manager, Sapphire Spas

My business is really pumping - the ROI is fantastic and best of all consistent – I have growth and I have sustainable cash flow. This is extra important now as I have a second child so I have a lot on my plate - my trust level has to be high that my strategic partners are looking after  my money and my interests and that my advertising is doing its job properly.

Diana Swadling
Owner, Milkbar Breastpumps

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