New Zealand Health Group

New Zealand Health Group Vertical Colour

 “I enjoy working with the OAP team because they care, and they deliver results. The best part about our partnership is the collaboration process as we work closely together to achieve the desired outcomes for our campaigns. Another great feature of OAP is transparency. I appreciate being in the know of how my budget is being spent, and that real work is being put behind the agreed hours. OAP goes above and beyond in their works, and I would strongly recommend them to any organisation - this comes from a person who has experience with many SEO/SEM agencies in New Zealand previously.”

 

Mike Nguyen,

Senior Marketing Executive at the New Zealand Health Group

 

 

 

 

 

 

Summary

The largest network of healthcare providers in the country, the New Zealand Health Group (NZHG) has been supporting over 30,000 Kiwis with essential services such as home and community services, rehabilitation and health staffing, and training, to name a few.

OAP partnered with the New Zealand Health Group in 2019, and since then we have been proud to support the digital growth of four of its subsidiaries; Geneva Healthcare, Private Care NZ, Healthcare New Zealand and Freedom Medical Alarms

Since its inception over two decades ago, the NZHG has become a well-established name in NZ’s health sector and OAP has been collaborating with the group’s internal marketing team to expand the group’s digital presence through;

Main Objective

While NZHG and the subsidiary companies had already tapped into digital advertising, there were still improvements needed in terms of conversion rate optimization, better return on investment on ads and more reach into relevant audiences. So, in our kick-off meeting and initial discussions we sat down with Mike, NZHG’s Senior Marketing Executive to plan out our game plan. 

We listened to the company’s goals and expectations and set out a comprehensive framework for each account, detailing which services/ pages were to be focused on, holistic website optimizations and potential target audiences to reach out to

Our PPC specialists analysed the existing Google Ads accounts and re-structured them with new goals and KPI’s, budget pacing and keyword optimization.

Speaking about the marketing goals OAP helped achieve within the space of just a year, Mike had this to say;

“For SEM, I appreciate the amount of work that went into optimising the account, so that our media budget was spent smartly and targeted the right audience. For SEO, OAP helped improve the ranking score of many of our strategic keywords”  

Mike Nguyen, Senior Marketing Executive at the New Zealand Health Group

Strategy

SEO

Our main SEO focus for NZHG was getting all the account websites optimised by improving page speed, indexability, link building and content optimisation. While significant improvements were made at the start, these activities are ongoing as SEO is a continuous process.

Another area of SEO relates to content marketing and our team of content specialists set to work with researching and creating informational and relevant articles for the targeted audience.

SEM

After the initial re-structure of the ad accounts, OAP developed campaigns through Google’s Search and Display network using tactics such as demographic and device bids, where the bid amount is adjusted according to the best-performing audience or device. We also developed conversion-focused retargeting campaigns to capture past audiences.

Results

 “I enjoy working with the OAP team because they care, and they deliver results... I would say getting the ‘Vocational Rehabilitation services’ ranked on page 1 Google one week after launch is the best record so far...OAP goes above and beyond in their works, and I would strongly recommend them to any organisation.”

71.05%

Increase in Goal Completions




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