I enjoy working with the authentic digital team because they care, and they deliver results. The best part about our partnership is the collaboration process as we work closely together to achieve the desired outcomes for our campaigns. Another great feature of authentic digital is transparency. I appreciate being in the know of how my budget is being spent, and that real work is being put behind the agreed hours. authentic digital goes above and beyond in their works, and I would strongly recommend them to any organisation – this comes from a person who has experience with many SEO/SEM agencies in New Zealand previously.Mike Nguyen,
Senior Marketing Executive at the New Zealand Health Group
Summary
The largest network of healthcare providers in the country, the New Zealand Health Group (NZHG) has been supporting over 30,000 Kiwis with essential services such as home and community services, rehabilitation and health staffing, and training, to name a few.
authentic digital partnered with the New Zealand Health Group in 2019, and since then we have been proud to support the digital growth of four of its subsidiaries Geneva Healthcare, Private Care NZ, Healthcare New Zealand and Freedom Medical Alarms.
Since its inception over two decades ago, the NZHG has become a well-established name in NZ’s health sector and authentic digital has been collaborating with the group’s internal marketing team to expand the group’s digital presence through
Main Objective
While NZHG and the subsidiary companies had already tapped into digital advertising, there were still improvements needed in terms of conversion rate optimization, better return on investment on ads, and more reach into relevant audiences. So, in our kick-off meeting and initial discussions, we sat down with Mike, NZHG’s Senior Marketing Executive to plan out our game plan.
We listened to the company’s goals and expectations and set out a comprehensive framework for each account, detailing which services/ pages were to be focused on, holistic website optimizations, and potential target audiences to reach out to.
Our PPC specialists analysed the existing Google Ads accounts and re-structured them with new goals and KPIs, budget pacing, and keyword optimization.
Speaking about the marketing goals authentic digital helped achieve within the space of just a year, Mike had this to say
For SEM, I appreciate the amount of work that went into optimising the account, so that our media budget was spent smartly and targeted the right audience. For SEO, authentic digital helped improve the ranking score of many of our strategic keywordsMike Nguyen, Senior Marketing Executive at the New Zealand Health Group
Strategy
SEO
Our main SEO focus for NZHG was getting all the account websites optimised by improving page speed, indexability, link building and content optimisation. While significant improvements were made at the start, these activities are ongoing as SEO is a continuous process.
Another area of SEO relates to content marketing and our team of content specialists set to work with researching and creating informational and relevant articles for the targeted audience.
SEM
After the initial re-structure of the ad accounts, authentic digital developed campaigns through Google’s Search and Display network using tactics such as demographic and device bids, where the bid amount is adjusted according to the best-performing audience or device. We also developed conversion-focused retargeting campaigns to capture past audiences.
Results
I enjoy working with the authentic digital team because they care, and deliver results… I would say getting the
Vocational Rehabilitation services
ranked on page 1 Google one week after launch is the best record so far…authentic digital goes above and beyond in their works, and I would strongly recommend them to any organisation.
71.05%
Increase in Goal Completions