AA Home

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 “OAP are very technically sound, so I know they know what they’re doing. I appreciate the easy language and good communication that OAP provides.”

Nalini Dutt

AA Home Marketing Manager

 

AA Home is a service brand within the New Zealand Automobile Association that connects homeowners and landlords with trusted tradespeople for both emergency and scheduled jobs, including plumbing, electrical and locksmithing. 

Online Asset Partners has been running targeted Google Ads campaigns for AA Home since August 2021 and in our first three months of partnership, have achieved a “huge improvement” in AA Home’s advertising campaign success.

We are delighted to receive fantastic feedback from Nalini Dutt at AA Home after only a short time working together: “OAP are very technically sound, so I know they know what they’re doing. I appreciate the easy language and good communication that OAP provides.”

Project Summary

AA Home came to OAP in partnership with a high-end boutique advertising agency we work with in August 2021 for help with the paid digital advertising component of their next campaign. With the launch of the AA Home Plus subscription service, we were tasked with looking after paid search results and Google Display advertising to drive campaign results.

Main Objective/ Challenge

Our work with AA Home focused on two key objectives:

  1. Increase reach and awareness of the new AA Home Plus subscription service.

  2. Capture and convert search as generated by the broader marketing program.

Strategic/ Solution

OAP continues to support AA Home with the ongoing promotion of AA Home Plus through a combination of the Google Display Network and Google Ads. 

Using display ads, we are working to increase awareness of the AA Home Plus service. Meanwhile, we are leveraging search ads to capture and convert users who have been pointed to AA Home Plus by broader marketing efforts (TVCs, radio ads).

In addition, OAP has consulted on the user experience and conversion rate optimisation for the campaign landing page and subscription process. We have supported this consultation with measurement and tracking through Google Analytics.

 

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