Digital Marketing Services OAP Specialise in
Online Asset Partners will deliver a blend of services based on your business' specific requirements. When you choose to work with us, you’re choosing to work with a digital marketing company that is customer-focused, innovative, experienced and accountable.
Digital Marketing Strategy Consulting
Digital Strategy to meet your goals and grow your business
We create and implement tailored strategies that generate real results and drive business growth.
Drawing on decades of digital marketing experience, our certified Account Strategists will understand your individual business position, needs and goals and create a Digital Marketing strategy for you. We will impart expert knowledge and advise and support you to make critical digital decisions.
Our strategists are all certified in multiple disciplines by the relevant global authority: Google & Bing for Paid Search, Google for Analytics, BrightEdge for SEO and ConversionXL Institute for Conversion. They can become an extension of your team and provide an on tap resource of expertise, empirical knowledge and cutting edge technology or provide training to your internal marketing team.
Our Strategy Consulting differs to other companies because we won't just tell you what we can sell you, we will tell you what you need to do to thrive online, even if it isn't something we offer. If the best service for you is outside of our specialty, we will refer you to one of our trusted Partners who act under our umbrella, applying their own expertise, but allowing us to ensure our high standard of execution.
Search Engine Optimisation (SEO)
SEO increases your visibility on the free, organic listings on search engine results pages
Designers make beautiful websites and developers build them, but SEO often falls through the cracks. If you are re-designing your website, or building a new one, get us on board to ensure you do not lose your hard-earned position on Google Search results. Overlooking SEO could cost you thousands of dollars of lost revenue. If your expensive new website doesn’t rank or stops ranking, it’s just a billboard in the desert.
The SEO rules which determine the order of listings on Google results pages are strict, complex and ever-changing. This often results in your website not getting full credit for its content. The difficulty of this technical On-Page SEO deters most SEO companies in New Zealand. OAP on the other hand, specialise in technical SEO and have decades of combined SEO experience.
We leverage the BrightEdge Content Performance SEO platform – the world leading SEO and Content Platform and the software solution of 8 of the top 10 online retailers.
Pay Per Click (PPC) - AdWords and Bing
PPC brings targeted, high-intent people to your website
Google AdWords and Bing ads are the paid text ad listings surrounding the organic search results.
PPC ads are the most popular and widely used online marketing option because they reach customers who are actively looking for what you offer and because they are cost effective - you only pay when a user visits or converts on your website.
We are part of the AdWords Beta program which gives us access to new products, features or ideas before other Google Partner Agencies which gives you an unfair competitive advantage.
Promote your products and send interested buyers straight to your product pages
Google Shopping campaigns are a new way for retailers to promote their online and local inventory and bring more potential customers to their websites and Brick and Mortar stores.
Shopping ads receive significantly higher click through rates compared to text ads. The large, eye-catching images and prevalent position of Google shopping placements allows them to dominate the Google results pages, giving companies using Google Shopping an immediate advantage over those relying solely on AdWords and/or SEO to generate traffic.
Google Shopping campaigns are highly effective because they allow you to find better qualified leads. Your listings will only show up if a customer is actively searching for a product just like yours and they give customers a strong sense of the product before they click. As with AdWords, you are only charged when someone clicks on your listing, so you will only pay once a customer has decided they like the title, photo and price of your product.
Text, image and rich media ads placed on websites
Your ads are placed on high traffic websites that your target customers are likely to visit. You can target by demographic, by website topics such as clothing or travel, or by keywords on the page (contextual targeting).
Display Marketing ensures you get maximum exposure of your brand to the right people.
Display has evolved dramatically in the past 12 months to be very highly targeted. For example with in-market segments, you can show your ads to people who are actively looking for a website like yours, but haven’t visited your website - it’s like targeting your competitors customers.
Retargeting has one of the highest ROI because it gives high-intent customers a second chance to convert
Display Re-targeting, also known as Re-marketing, is like having a custom targeted billboard that follows around your highest value prospects, giving them another opportunity to convert.
On average, less than 2% of users convert during their first visit. Of the users who don’t convert, there are behaviours that indicate they are more likely to eventually convert and are therefore more valuable, for example someone that adds a product to their cart. We can re-target these users by showing them a custom ad when they browse the internet over the coming days, weeks or months, to entice them to return to your website and convert. We can tailor these ads to each user with different discounts or even by showing the exact products they were looking at.
The ability to show only your highest-value prospect exactly what they want, when they still want it, gives re-targeting some of the highest ROI of any marketing.
Conversion Rate Optimisation (CRO)
CRO is about long-term sustainable growth, better website marketing and converting more visitors into customers
CRO ensures your brand is properly represented and lowers your cost per acquisition by getting you more conversions from the same number of website visitors.
CRO is about better website marketing; by decreasing friction and increasing clarity, relevancy and motivation we make converting easier and more enticing. This is done through great design, great copy and collecting and interpreting data to identify areas of friction. As well as a certification in CRO from the conversion world leaders ‘ResearchXL’, our conversion expert is certified in Graphic Design, English and Analytics to provide a well-rounded analysis of your website.
Analytics and Tracking
Decisions are only as strong as the data they are based on
Data does not lie, but you need to gather the right data and know how to interpret it for it to become useful and actionable. Data is only as good as what clients can do with it.
Tracking and Analytics are important, but also difficult and ever-changing. Every Google Analytics account we have audited has been substandard, providing incorrect or incomplete data. We will check your analytics and tracking for free, during a quick 5 minute audit while you are on the phone (no access needed). If required, we offer full audits and advanced implementation and optimisation.
We will set up or audit your Analytics to ensure clear, easy to access data, show you how to use the program, report on how your different marketing efforts are going and recommend a tactical plan going forward. We can do this for campaigns driven by your internal team, by us, or by your existing agency and give you impartial advice based on facts.
Read about some of our success stories here.
Some of our Accreditations and Awards
- Deloitte 2014
- Google New Logo
- Deloitte Asia Pacific 2014
- Deloitte Asia Pacific 2013