Why choose OAP?
OAP are a Digital Marketing Agency and Advisory who create clarity in Digital Marketing and empower clients to make confident, fact-based decisions.
By staying on top of Digital Marketing trends, creating strong processes and driving decision making based on data analysis, we help clients avoid costly risks and see measurable results.
We are passionate about growing digital marketing in New Zealand and Globally through the success of our clients. We have aided the growth of companies in a range of competitive industries such as eCommerce, Travel and Accommodation, SaaS, Charity and Dealer Networks.
We only do what we are excellent at
Over the past eight years, we have refined our digital marketing services to only what we are excellent at, which is technical marketing. Our clients are drawn to the clarity and accountability of our analytics-driven approach that is often missing from digital marketing.
We specialise in Digital Advice and Strategy, Analytics, Pay Per Click (AdWords and Bing), Display, Retargeting, Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) and consulting on web builds.
Simply put, we get you more visitors, more conversions and more clarity on the performance of your online marketing activities.
You can read about some of our success stories here.
We get real results
We continuously deliver solid service and results to clients. We create true business success – not just impressions and clicks. We obsess over the details that make a major difference overall so you can see tangible value from your Digital Marketing spend.
We continuously deliver solid service and results to clients. These results, along with our reputation, bring us most of our business through word of mouth.
We don’t do average or cookie cutter work. Our clients are in competitive industries so we have to think innovatively if they’re going to succeed online.
Our clients are all unique so we use a mix of tools to meet their unique goals, including BrightEdge, Moz, Data Studio, Google Analytics, Hotjar, Google Search Console, Google Tag Manager and Google AdWords.
Milkbar Results 2017. Read case study here.
Our team are all certified experts
Our 100% local team are all passionate, talented and well-rounded experts.
Certifications are very important to us; our specialists are all certified in multiple disciplines by the relevant global authority: Google & Bing for Paid Search, Google for Analytics, BrightEdge for SEO and ConversionXL Institute for Conversion.
All staff are senior-level experts; we do not have junior staff and we do not have sales people. We don’t need sales techniques; we are just likeable, passionate people who are great at what we do. When you contact us, you won’t talk to a sales person, you will talk to our General Manager. When discussing your campaign, you won’t receive filtered information from charming sales people that don’t understand Digital, you will get immediate, expert advice and problem-solving from your certified Account Strategist and you will personally meet everyone involved with your account.
Passionate Clients in Competitive Industries
Every account matters to us, so we only have up to 40 like-minded clients at any one time. We work with clients for whom digital is mission critical; those in the most competitive industries where digital is fundamental to success and the last 10% of skill, expertise and effort makes all the difference to business results.
We have aided the growth of companies in a range of competitive industries such as Charity and Dealer Networks and specialise in ‘Export Digital’; working with NZ companies in industries such as Travel and Accommodation, SAAS and Ecommerce who sell into International markets as much as NZ markets.
Honest, Clear Communicators
We communicate clearly and honestly and will become an extension of your team so you have full comprehension and control over your digital marketing.
We are highly responsive and explain what we are doing and why to keep you in the loop rather than pretending Digital Marketing is a dark art that only we can understand and execute. We support this communication with easy to understand, custom-made Data Studio reports so you can access live data whenever you like.
We are a Premier Google Partner and Tier 1 Agency (Top 20)
OAP is a long-standing Google Partner and is one of less than 10% of agencies in Australasia that have ‘Premier Google Partner’ status. We have this status because all OAP staff are Google qualified individuals (in Analytics, Search, Mobile, Display, Video and Shopping), we represent large spend accounts, we have one of the highest quality ratings available and we continuously deliver solid service and results to clients.
As a Premier Google Partner, we have an elevated level of direct support from Google, reporting on our competitors and access to limited release features before they are publicly released which gives you an unfair competitive advantage.
Simple, Actionable Reporting
Data is only as good as what our clients can do with. We provide simple, actionable reporting tailored for each client. Each client is unique, so we create reports which align with their individual goals and only show data that is insightful and actionable.
We report using Data Studio, a new tool which allows clients to access their reporting at any time, view data in real-time and dig deeper with customised views.
As a Two time Deloitte Fast 50 company, we know how to grow and be profitable
Whatever stage your business is at, we can relate and create and implement a custom marketing plan. Whether you’re a Start-up looking to establish a brand and a source of reliable, cost effective leads, in a High growth phase managing cash-flow pressure, or you’re a mature business seeking sustainable growth and market share in an increasingly online and mobile world, we have been there.
After our period of rapid growth, placing in both the 2013 and 2014 Deloitte NZ Fast 50 and Deloitte Asia Pacific Fast 500, we have settled into a profitable position targeting a client list of around 40 ideal clients. This allows us to focus on like-minded companies and leaves us time for our own online projects where we put our money where our mouth is and use our skills to grow our business.
We are driven by our Core Values, Purpose and Mission
- Care about making a positive, measurable difference
- Structured, systematic, skilled and effective
- Take ownership, accountability and responsibility for our work and actions
- Value trust and honesty and do the right thing for the right reason
- Direct, clear communicators who tell you what you need to hear
- Strive to educate and mitigate risk
To create clarity in online marketing, enabling clients to make confident, fact-based decisions.
- To be a specialist provider to a select stable of motivated clients.
- To be acknowledged as a leading company for direct, honest, data-driven, online marketing strategy and paid advice.
This is why we are in business if you like what you see please contact us and we can start the conversation on how we can help you.
Some of our Accreditations and Awards
- Deloitte 2014
- Google New Logo
- Deloitte Asia Pacific 2014
- Deloitte Asia Pacific 2013